Founder's Bio

Mariam is not just a teenage founder, she’s a trendsetter.
At just 16 years old, she has made history as the youngest and first-ever founder in the U.S. to launch a fully halal-certified, vegan, and animal cruelty-free beauty brand: Zeenat by Mariam Aslam. Bold in vision and uncompromising in her values, Mariam is redefining what it means to be young, ambitious, and driven by purpose in the beauty world.

With a powerful blend of luxury sensibility, ethical commitment, and creative leadership, Mariam brings something rare and revolutionary to the industry. Not just another product line, but a new standard for what beauty can and should be. Every formula reflects her sharp eye for elegance and her unwavering dedication to clean, conscious skincare and makeup.

This is no small feat, and this is no ordinary founder.
While most teens are still figuring out their path, Mariam is building hers brick by brick. From lab samples to packaging designs, brand storytelling to product testing. She didn’t just imagine Zeenat, she built it from the ground up, refusing to wait for the world’s permission to lead. She remained awake looking at the vast night skies thinking of the galaxies and the stars and how to design her products to be their physical embodiment. 

But Mariam’s story doesn’t stop at skincare. She is also:

A dual-degree student, currently pursuing a pre-med track and a degree in Islamic scholarship.

The founder of a successful homemade cookies and sweets business she launched at age 15.

A visionary in motion, already planning the next wave of launches to expand Zeenat’s product universe, always with purpose, always with passion.

Her brand isn’t built for the masses. It’s built for those who care about integrity, intention, and impact. For those who believe that beauty can be both ethical and extraordinary. And for every girl who’s ever been told she’s “Too Young” to do something big, Mariam is living proof that you’re never too young to lead with fire, faith, and finesse.

As Mariam often says:
“My age is not my weakness, it’s my power. I’m not waiting to be discovered. I’m unveiling what I’ve always had inside.”

* As of the date of launch of Zeenat by Mariam Aslam (07/18/25), in the US there has been no active beauty and lifestyle brand, certified as fully halal. Zeenat by Mariam Aslam has been granted certification from one of the most reputable certifiers in North America, the Halal Monitoring Services (HMS).