Beyond the Bunny Logo:
Why Zeenat by Mariam Aslam Is Truly Animal Cruelty-Free
In today’s beauty world, it’s common to see a cute bunny logo or a “cruelty-free” stamp tucked onto a label — and it gives consumers peace of mind. But what most people don’t see is what happens behind the scenes: who approved the logo, what the standards really are, and how much it costs to simply prove what a small, ethical brand is already doing with integrity.
At Zeenat by Mariam Aslam, we believe that true cruelty-free beauty isn't just about showing off a symbol — it’s about building a brand that would never, under any circumstances, allow animals to be harmed in the name of beauty.
Zeenat is proud to be 100% animal cruelty-free. No product, ingredient, or raw material has ever been — or will ever be — tested on animals at any point in the development process. That promise is deeply personal to Mariam Aslam, the teenage founder of Zeenat. As a young woman raised on compassion and ethics, Mariam made it her mission to create a brand that reflects her values — not just market trends.
But here's the truth the industry rarely admits: getting official “cruelty-free” certification is expensive and complex. Organizations like Leaping Bunny and PETA offer respected programs, but their certifications involve fees, third-party audits, legal vetting, and supply chain documentation that can take months — and thousands of dollars. For multinational brands with deep budgets, this is just another step in the marketing playbook. But for a 16-year-old founder pouring her savings into custom formulations and ethical sourcing, it’s a hurdle too high — for now.
Despite the lack of a third-party certification, Zeenat maintains strict cruelty-free standards:
Written confirmations are collected from every lab and raw material supplier.
No third-party testing is allowed at any stage of product development or post-production.
We never sell in markets where animal testing is required by law.
Every decision — from product to packaging — is made with ethics in mind.
We understand that some consumers rely on certifications to guide their purchases, and we fully respect that. But we also believe consumers deserve to know the whole story — not just what a label shows. Cruelty-free isn't a logo. It's a lifestyle. It’s choosing kindness over convenience, and values over shortcuts.
Mariam didn’t wait for a big brand budget or a corporate team to build Zeenat. She relied on what she did have — unwavering ethics, real research, and a promise to never cut corners at the expense of innocent lives.
At Zeenat by Mariam Aslam, we’re building something bigger than beauty. We’re building a brand rooted in softness and strength — in formulas that work, and values that won’t waver.
So while we may not have a bunny on our label (yet), we have something stronger — a conscience that guides every choice. And in today’s world, that’s the kind of cruelty-free that matters most.
