Mariam's Story

At just 16, Mariam Farhan Aslam founded Zeenat to redefine beauty with purpose. Based in Chicago, Zeenat by Mariam Aslam offers HMS certified, vegan, and cruelty-free cosmetics made for women who care about what goes on their skin and into the world. Every product reflects a blend of science, compassion, and elegance — designed to be kind to your body and soul.

Zeenat’s Story

Zeenat began not in a lab, but in the dreams of a 16-year-old girl who believed that beauty should never come at the cost of ethics. Mariam Farhan Aslam envisioned a world where cosmetics were as pure as intentions — halal, vegan, cruelty-free, and crafted with care. What started as a passion project soon became a movement to empower women with products that honor their values, skin, and spirit.